A tagline is a short, catchy phrase or memorable sentence that encapsulates the essence of a brand or product. It’s often used in advertising and marketing to convey the key benefits or message associated with the brand, helping to create brand awareness and recognition. Think of it as the brand’s verbal logo, simple, memorable, and impactful.
Key features of a tagline:
Short and memorable: Taglines should be concise and easy to recall.
Captures the brand’s essence: They should reflect the brand’s values, personality, and mission.
Used consistently: Taglines are typically used across various marketing materials to maintain a cohesive brand image.
Can be descriptive, imperative, provocative, or specific: They can highlight what the brand promises to deliver, encourage action, pose a question, or focus on a specific characteristic.
Can be a slogan: While slogans are often temporary and tied to a specific campaign, a tagline is a more consistent, long-term representation of the brand’s identity.
Well I’m not a commercial business. I don’t think I’d personally like a tagline. But Artistic Cat lover sort of fits the bill. Both of these things have been part of my life for almost all of my existence. I’m not promising anything, I’m not selling anything, and I hope what I’m saying makes sense. X
Wish I’d taken a “before” photo. In the past my back yard would have already been a riot of colour. But age and infirmity have made it difficult to get out there and garden.
But my kind friends Lin and Twiggy came round and gave me a couple of hours of their time. Weeds removed, pots emptied ivy cut back, apple tree tied onto the fence. It’s still in need of sorting but it’s getting there!
Might be done in a couple of weeks all being well. Me? I’m knackered!
After a few hectic days I was going to do more today, but after messing about trying to get a parking space at the hospital early this morning so I could get a blood test, I came home and collapsed in a heap (metaphorically not literally). I’m OK.
Just shattered. I’d got wet in heavy rain and I hadn’t taken a raincoat, so I was soaked. I wanted to warm up because I was shivering.
I’m trying to save on heating costs so I didn’t put it on. But I relented tonight and switched on my electric heater.
Basically I ended up nodding off and napping a few times. I sat in front of my television and watched a few programmes which merged into each other.
Reading someone’s post on Facebook about her losing a wheel cover bought back not so fond memories.
I took my tyre out of the boot once. Leaned it against the side of the car.. Only to see it roll down our hill…. Luckily it bounced off the side of a bus and rolled into the side of the road instead of down the hill onto the main road! The bus driver just laughed as I stood there open mouthed!
List three books that have had an impact on you. Why?
Youngest influence? Old Yeller. I was at Junior school and read about a boy whose dog catches rabies. It was frightening and sad and tender. I don’t remember everything about it but I learnt about American society. I think Disney might have made a film of it.
The next was the Plague Dogs, written by Richard Adams who also wrote Waterside Down. Two dogs escape from a laboratory in the Lake District, called Snitter and Rawf, it’s about their desperate journey across wild moorland to try and escape to a better life. It’s full on dark adventure. Emotional and sad.
The Third one was when I was at college. It was the handmaid’s tale by Margaret Attwood. Yes it was on bookshelves in the 1980’s. It’s story was frightening then. Now it’s almost prescient.
Yes they influenced and informed me and it’s about time I read them again.
Ugh! Been a long day. Stuff to do first thing, then the local writers group. I was thinking of singing with some friends after that but I was too tired. I was late for yoga group because of a phone call. After yoga choir practise.. Came home via the local takeaway because I didn’t have energy to cook. Now I’m debating going to bed early as I need to go to the hospital first thing before an art group for mental health, then a committee meeting for the Mystery Play. Finally tomorrow night is a singing in a local pub. I’ve got involved in too much stuff possibly. But it keeps me busy and I don’t think of hubby as much when I’m doing things.