What brands do you associate with?

Brands? You can keep them. Expensive, exclusive, snobbish, wasteful, fashion victims.

I have never really bought brands, especially clothes. I don’t feel they mean anything to me. I can see how expensive brands exclude the majority. Or people spend money they can’t afford to go one better than their neighbours.

In some ways I can see the manufacturer Ford’s argument that you could have any colour of car so long as it was black! Now people want exclusive sports cars, or utility vehicles. But to me as long as a car gets me from A to B safely and at no great cost? I’m happy. It can be shabby, growing moss on the bodywork. As long as I can use it for transport that’s fine.

Imagine the savings? You don’t have to spend too much to get something decent. If I can I will try and choose reliability and boring mundanity over glitzy, showy brands. And with those characteristics you can have something that is less likely to get stolen. It makes life easier not to bother with brands.