Every five minutes it feels like, you are just following the action in a film or TV show and suddenly… Bang, its off and another set of adverts! And it feels like the frequency increases the closer you get to the end of the programme.

I try and avoid TV channels with lots of advertising, but some are worse than others. You will be watching a scene where the action is reaching a climax, someone has just been killed, there’s been an explosion, the detective is about to reach a conclusion…. Then off and into ads about credit scores, electrical equipment, charity draws or new sofas, and each break has a similar selection of ads. Some channels with old fashioned films are crammed with adverts about mobility scooters, train excursions or stair lifts! They are clearly selected for age demographics. Stop It!